New route targets ‘Yorkshire skiers’

Skiers and snowboarders in the region of Leeds Bradford Airport have been granted a reprieve from Yorkshire’s snow-less peaks, with the announcement of a new route from Leeds to Sofia, Bulgaria. Flights will be operated by Balkan Holidays, a British outfit specialising in trips to Eastern Europe.

The route is marketed at winter sports fans who might be planning a holiday for the 2010/11 skiing season. Balkan Holidays already claims two Bulgarian destinations from Leeds: Bourgas, on the west coast of the Black Sea, and the nearby resort of Varna. But the new route to Sofia will allow the firm to sell holidays at three extra resorts.

Pamporovo, in the far south of Bulgaria, and Bansko and Borovet in the east, are easily accessible from Sofia, despite their relatively bleak locations. The three resorts are open between December and April every year. Balkan Holidays is currently offering packages from £222, with the first plane departing on March 19th 2011.

Airport boss Tony Hallwood was keen to attract local people to the new route, claiming that for a non-Euro destination "Bulgaria is particularly attractive, offering excellent value for money". He added that "this is great news for skiers". Balkan Holidays also sells packages for resorts in Serbia, Slovenia and Romania.

In similar news, Leeds-based airline Jet2 helped save a number of prominent figures from delays caused by the recent British Airways strike. Racing driver Damon Hill, Prince William and everybody’s favourite pugilist, Mike Tyson, were helped to their destinations by Jet2 planes on loan to BA.

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